From Mary Bellis,
Your Guide to Inventors.
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Image files for TEAS must be in JPG format. To file an initial application for a stylized or design mark, you must be able to upload a black-and-white image file (unless color is being claimed).

If filing for a stylized or design mark, ensure that before even attempting to begin the electronic filing process that the required JPG image file is in the recommended pixel range (between 250 and 944 pixels, in any direction) and scanned at 300-350 DPI. If scanning any image that is to be a black-and-white image, the scanner must be set for black-and-white, not color. I.e., if the improper setting is used, the produced image may appear to be black-and-white, but will actually consist of thousands of colors, and will result in an image of unacceptable quality when received at the USPTO.

Rules

• Mark images should not include the trademark, service mark or registration symbols (TM, SM, ®). These symbols should only appear on specimens.
• Mark images should be submitted with as little white space around the design as possible. Unless a color image is being submitted for a mark wherein color is claimed as a feature of the mark, the mark image should be pure black-and-white, with no gray areas.
• Images must be properly saved with appended file extensions .jpg for use on a Windows system.
• Images must be saved with the RGB color scheme. The USPTO cannot accept the CYMK color scheme.
• Do not zip your image files or add any additional compression. JPG files are already compressed.